Are we bored of the drug imagery yet?


Complex Blog wrote about an up-and-coming Miami clothing line called Last Rights Inc. that features graphic tees and other products inspired by our Magic City. The company is promoting itself through a short film (video after the jump)  that seems to be directly based on the documentary sensation Cocaine Cowboys. If you haven’t seen it, here’s a synopsis from IMDB.

In the 1980s, ruthless Colombian cocaine barons invaded Miami with a brand of violence unseen in this country since Prohibition-era Chicago – and it put the city on the map. “Cocaine Cowboys” is the true story of how Miami became the drug, murder and cash capital of the United States, told by the people who made it all happen.

 I respect that risk and creativity it takes to use a short film to promote a start-up. But hasn’t glorifying Miami’s drug trafficking scene become cliche and stale already?

The promo has some appeal for the same reason Cocaine Cowboys did by showing the low-tech, less Tony Montana face of the drug trade. As a matter of fact, the guy on the airboat  looks like he actually is one of the traffickers from the documentary. You can also check out the Last Rights blog  for some good behind-the-scenes pictures of the film.  The film as well as the website mixes the side of Miami many never see with a side many don’t believe exists outside of music videos and low-budget movies.

Watching yet again the glorification of drugs, guns, grills and ridiculous motorcycle gangs raises the question, is this all we have to offer? Is this the real Miami? Although we’re still a drug mecca, the so-called glory days were decades ago. Why can’t people get over it? The fact is, people who talk about being drug dealers and gangsters never are. Case in point; Officer Rick Ross.

Last Right’s T-shirt designs actually look pretty cool and diverse, not at all what they pretend to be with the film. If they’re trying to distinguish themselves from other clothing companies, why would they go for a concept that has been done over and over again.

So what is your opinion? Am I on point or out of touch?


~ by Joel on February 11, 2009.

One Response to “Are we bored of the drug imagery yet?”

  1. Haha. I really like this shirt:

    But that Dolphins shirt? The NFL is probably ALREADY talking to their lawyers about that one.

    {Shaking my head}

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